Join Melton’s #1 Small Group Training Studio

Let’s get started!

Sign up for a 7 Day JumpStart to get your transformation started!

Sammy has lost over 20kg and has now built strength and fitness to be accepted into the Police force.

Sammy Rix

Lost 20kg

Alex lost 31kg

“Look at what I was able to achieve, as long as you have a goal and know where you want to go, it’s possible”

Alexander Ilievski

Lost 31kg

Stephan lost 11kg

“Jake was fantastic. Anyone who is looking for a healthy lifestyle change should definitely get in contact”

Stephan Lalli-Cafini

Lost 16kg

In-Person Training

Work directly with me in-person to maximise your time in the gym and learn everything you need to continue your transformation.

Join a group of like-minded individuals in a fun atmosphere where you will get stronger, fitter and in the best shape of your life!

Online Coaching

Online coaching allows you to remotely complete your training whilst still receiving all the benefits of training with me in-person.

My Steel Transformation Academy gives you all the tools you need to complete your transformation at your local gym or even your own home.

About me

My name’s Jake Armistead and I’m the owner of Steel Strength & Conditioning. With over 8 years in the fitness industry I have helped hundreds of clients work towards their goals.

Along my fitness journey, both privately and professionally, I have pieced together the best bits of scientific research with hard work and have seen incredible results with my own progress, as well as my clients.

The Steel Transformation Academy is the perfect blend of fun, fitness and freedom with your training. Choose between Sweat or Strength workouts to create the body of your dreams! 

If fitness is your idea of hell, I’m not your guy… but if you enjoy improving yourself and working to be better, we’ll get along great!

How do I get you to your goals?

Train Hard

Your training is designed to get results. It’s not magic though — you have to work hard. I ensure your hard work is not going to waste with structured programs and consistent progression.

Eat Smart

Hard work in the gym can be undone very easily with bad eating. I work with you to make sure you are fuelling your body correctly with healthy, sustainable eating habits.


I’ve got the formula for your success.

You put in the hard work.

You achieve your goals!


Read articles detailing everything you need to know about training, nutrition, recovery, motivation and much more!

Let’s get started!

Sign up for a 7 Day JumpStart to get your transformation started!

Accelerate Your Results With 1-on-1 Nutrition Coaching$196

off your first month!

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